i tell beautiful crafted design stories
I combine research, development, design and crafts - and offer living stories for interiors, decoration, print, digital and entire concepts. I create original solutions with the aim to inspire and touch the viewer.
Tell me about you, your project or your company, and I will caFeel free to contact merefully and passionated translate it into a clear, creative story that is easy to understand and brings out the best in you.
Integrating inspiration from nature, cultures and crafts into my stories is close to my heart. I believe that it has a positive impact on us (and the environment) - and makes your project stand out from the crowd.
So if you need an experienced, multidisciplinary, honest and loving designer, I am right here.
What is a crafted design story?
A ‘crafted design story’ is a story created with both pencil, computer and hands. A story based on analysis, theory and practice.
The story can unfold in print, digital, in interiors, exhibitions, visual identities, brand concepts, as well as illustrations or handicrafts. It is always something that is visually beautiful and will last a long time.
my tool box
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Graphic design
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web design
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logo design
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colour design
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Concept development
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text
• Graphic design • web design • logo design • colour design • Concept development • text
decoration
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styling
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interior design
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exhibition design
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crafting
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presentation
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decoration • styling • interior design • exhibition design • crafting • presentation •
![](https://images.squarespace-cdn.com/content/v1/659c07b4e7c94444af656922/1714994193360-1ZBML07MXUMRK8MAXVAK/piranabeach05.jpg)
selected stories
: Female tours to my secret, Italian valley.
: Visual Identity with logo, fonts, colours, layout and images for female entrepreneur.
: Visual Makeover of book shop with new logo, colours and interior.
: Vintage store designed as a home - books in the library, interior in the living room, clothes in the bedroom, café in the kitchen.
: Magazine styling of food plating from different countries.
: Concept Guide for a vintage craft store.
: Shop Concept and project management for social organisation.
: Look book with colour stories and crafted binding.
: Brand Book with all visual guidelines for a sustainable company.
: Italian pop-up restaurant in my kitchen.
: Inspiration Book with colours, materials, images, text and design for fashion company.
: Interior Inspiration and guidelines for an amazing, introvert woman.
work with me?
Please, get in touch - and I will get back to you very soon. …and remember, there are no silly questions.
Your are in safe,
creative hands
my workflow + our collaboration
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I would like to help you. You can contact me right here.
Tell me what you are dreaming about. The more details, the better. Shortly after, I will call you for a chat.
When it is a larger project, we plan a meeting.
Afterwards we both feel whether there is a fertile ground for a positive collaboration.
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After our conversation, I will send you a proposal with a product/service description, an action plan and the budget by email.
When you are ready, you can sign it digitally, and we will start working together.
In a few cases, I can go directly to step 5.
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I start by understanding, sensing and experiencing you or your business - not only from the inside, but also from the outside. I check the market and watch the trends . All this information is an important factor for the upcoming work.
Next I connect the different links and find possibilities and ideas. You will receive it by email and can return with feedback.
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I combine your feedback with my research. I translate this into a mood board - with color scale, inspiration images, design ideas and personal words. This is the base and visual common thread for your commissioned work.
You will receive the prepared mood board by both email and post. Afterwards I will welcome your last corrections.
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The previous work is bearing fruit. I will activate the newly created mood board (and my knowledge behind it) to develop, create and design the solution(s) that follow the common thread. You can see examples above.
It will always be a beautiful, sustainable, visual story.
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You can now reap the benefits of our collaboration and will receive your story either physically, digitally or in print - depending on the agreement.
The next time we collaborate, I already have your story on mood board, which makes it easy to help you again.
1 / the winds meet
2 /a seed is sown
3 / it sprouts and grows
4 / full bloom
5 / bearing fruit
6 / the harvest
CASA ALFA
philosophy
••• Understand and value the customer. Every customer is special.
••• Respect the time for research and analysis. Without knowledge and insight - no authentic and unique products.
••• Let natural and cultural history become part of the inspiration.
••• Create sustainable designs reflected by the customer - not by a trend.
••• Include old crafts when possible. For example in techniques or materials.
••• Prioritise the climate and the environment. Use recycling, local production and sustainable materials.
••• Collaborate with openness and acceptance of differences.
Let’s cross the bridge together…
earlier work
Over the past 20+ years, I have had the pleasure of working with fantastic people and companies.
Social organisations
Danish Church Aid / Folkekirkens Nødhjælp
Blue Cross / Blå Kors
Dan Church Social / Kirkens Korshær
Fashion/Interior companies
Kolby Konfektion
Bison
Friis & Company
Designers Remix
Soaked
The Organic Company
Female Entrepreneurs
Lykke Bang
Damernes Magasin
Marie Suppli Lundquist
Cathrine Lundager
Ulla Hinge
Inge Vincents
Siri Wessel Wetlesen
Education and courses
KEA
VIA UC
UCN
Silkeborg Højskole
Kursus for neurodivergente
Kreativ Pause
Own activities
Guided tours to Val Brembana, Italy
Palermo Hollywood
PH 2.0
Nordic Friday
Dansk Inspirations Kompagni
And several more.
Medias and trends
Gyldendal
Spott Trends
Firstmove
Netstationen/TV2 Puls
Bazar Mag
Isabellas
Woman
![](https://images.squarespace-cdn.com/content/v1/659c07b4e7c94444af656922/54cf8db5-6b21-4a18-872e-9a9e7e01a642/brembo05.jpg)